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The Tex Avery Method of Content Optimization

Search engine spiders are finished in milliseconds.

Site visitors are finished with first impressions in 8/10ths of a second.

Keywords are profound. Search engines use them for relevance; site visitors use them for relevance. Search engines use them for search engine results; site visitors use them for... relevance.

What method does one use for keyword implementation that will benefit search engines? and, site visitors?

The Tex Avery Method.

Termite Terrace principles (1935-1942) Charles M. "Chuck" Jones, Robert "Bob" Clampett and Fred "Tex" Avery were the finest exponents of duality.

Tex Avery's cartoon Red Hot Riding Hood is a good start. How many double entendres in text are there?. How many visual double entendres are there?

He wrote for three audiences: Hays Code censors, adults and kids. [Note: If you've read the previous article The Title Style, replace censors with editors.]

If one takes that process of writing for three audiences, then one can implement an effective search engine optimization program as well as benefit user experience. The Tex Avery method — simply stated — is one process that dually produces similar but different results. Or, something that works on two levels. And, how does something that works on two levels affect site and search engine optimization?

Keyword prominence.

Prominence. What exactly does that mean in relation to search engines and visitors.

Keyword prominence and "significant" content prominence are identical in their execution. Keyword prominence is defined as words placed in the most prominent position in content and code. That's an old theory regarding search engine algorithms. The theory that search engines place greater relevance, or, importance, on words in prominent positions.

Significant content prominence is necessary due to the numerous conclusions made after user testing and eye-tracking studies, e.g., F-Shaped Pattern For Reading Web Content from Jakob Nielsen's Alertbox [April 17, 2006]. Visitors scan; readers read. The paramount recommendations for extended visitor visits are short sentences, short paragraphs and all important content placed at the beginning of the page above the fold. Keywords, when used for visitors, may entice visitors to extend their visits by reading that particular article; or, do site exploration.

Or, visually.

Keyword prominence chart

The Alertbox article (or, simply, heat maps) offer correlative evidence of the benefits using keyword prominence for visitors. Spiders, too.

And, that’s what The Tex Avery Method does.

Sean Fraser posted this on April 30, 2006 03:40 PM.

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The Elementary Standards: A Compendium of Web Standards, CSS, Linguistics and Search Engine Optimization methodology Copyright ©2005-2007 Sean Fraser. All work is published under a Creative Commons License. All Rights Reserved.

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